Holle MaMa Club

Holistic quality through working with nature

Foods which carry the Demeter label have been grown to strict biodynamic standards - in harmony with nature. Biodynamic farmers use an organic approach that harnesses the holistic qualities of their growing cycles. Whether soil, seeds, plants, animals or humans - each element in the agricultural system has its own uniquely important role to play. Each element supports and strengthens the others and in doing so creates a farm that is a natural and self-contained living organism.
The use of chemical and synthetic pesticides and fertilisers and GM technology are strictly prohibited in biodynamic agriculture, as is the addition of questionable ingredients during processing.

Demeter agriculture is unique in its consistent and holistic approach because, through its biodynamic growing methods, it gives back to nature more than it takes out.

Biodynamic for 90 years - The path for the future

Breastfeeding ImageIn 2014 Demeter is celebrating a major anniversary. In 1924 Rudolf Steiner held a series of lectures in Koberwitz for interested farmers which formed the "Agricultural Course" which is the basis for Demeter agriculture. Today, 90 years later, some 1 400 farmers and over 330 processors in Germany work according to biodynamic business principles. As an international organic brand Demeter is present on every continent of the world. From Argentina to Uruguay over 8 000 farmers in around 50 countries work almost 160 000 hectares of land recognised as being bio-dynamic as defined by Demeter guidelines. For more information visit theDemeter anniversary site.

Quality through animal husbandry in a way that is natural to the species
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Not all milk is the same - and Demeter milk has the most plus points. Feeding ruminants in a way that is natural to each species as well as having careful processing methods such as those in Demeter dairies are the best conditions for health-promoting milk quality.

No cows without horns – Demeter has the highest animal husbandry standards

The cows at Demeter operations have horns. They are not only good-looking, but they are also important for digestion and the metabolism. Animal husbandry in a way that is natural to each species has an effect on the composition of the cow's milk. It contains quite a lot of vitamin E and beta carotene. There is a high proportion of valuable omega-3 and omega-6 fatty acids in the fat. The taste of the milk is delicious and harmonious due to the proportion of herbs in the feed.

The only baby formula in Demeter quality


Holle uses only premium quality Demeter certified milk to make it's organic baby formula. What's so special about it? Demeter farmers raise their animals in a uniquely humane and caring environment. For example, they don't remove a cow's horns - a painful procedure for the animal. Horns are also involved in the cow's digestive process and retaining them helps to maintain the milk's quality as well as being kinder to the animal. The result: Demeter raised cows produce wholesome and tasty milk - the ideal basis for Holle organic milk formulas.
For more information about Demeter agriculture search online for your local biodynamic or Demeter organisation.

In Harmony with Nature for your Baby
 
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Every grain of the different cereals we use for our baby porridges naturally contains a myriad of essential nutrients and fibre. Grown in harmony with nature, Demeter certified grains are full of flavour and vitality. At Holle we only use whole grains for our porridges. This makes sure your baby gets the most goodness from every mouthful.

Valuable nutrients and vital elements

We cook our grain using the very gentlest of methods and then finely ground them so every Holle porridge can be easily digested by young babies. We unlock the goodness so your baby can thrive.

Quality through variety and freshness

Fruit and vegetables are our main source of vitamins, minerals and trace elements. What's more, Demeter certified fruit and vegetables taste just like they ought to - full of traditional flavours.

Gentle processing

This comes from making sure we use the right varieties for particular growing conditions. We also use traditional methods of cultivation and care, and then we harvest at exactly the right time. Only in this way can our fruit and vegetables have the opportunity to develop their highest nutrient profile. Traditional farming, working in harmony with the environment, really does offer us the best of nature's bounty.

Soil Fertility

Typically, biodynamic agriculture uses special preparations made from herbs, minerals and manure. Each farmer prepares his own mixes from the produce from his land and applies them in regular doses to increase the fertility of the soil. Biodynamic meadows and farmland and the plants growing on them are particularly rich in nutrients. This way we give your baby healthy and natural tasting food.

Quality by respecting Nature
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Animal husbandry plays a central role in bio-dynamic farming. Demeter is the only ecological agricultural organisation which prescribes animal husbandry as an obligatory activity, thus creating a consistent cycle.
Demeter is a trend-setter when it comes to keeping animals in a way which is appropriate to their needs. Demeter cows, for example, have horns, sparing them from the painful de-horning procedure. Demeter farmers are firmly convinced that the integrity and physical inviolability of all forms of life is key to the positive development of farms as holistic organisms.

Criteria for Demeter animal husbandry

Animals must be kept in a manner appropriate to their needs, with plenty of space and outdoor exercise
Animal welfare by respecting animals as complete entities - thus no de-horning or clipping of beaks
100 % organic feed, the majority of which must be grown on the farm
Priority given to natural healing processes when animals become ill
Processing which preserves quality

Quality thanks to ethical animal husbandry guidelines
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For many years now Holle has been sourcing its poultry meat from theDemeter farm Bauckhof Klein Süstedt. The owner, Carsten Bauck, is one of the main initiators of theBruderhahn Initiative Deutschland (BID - German Brother Rooster Project)founded in 2012. The project adheres to comprehensive ecological and ethical guidelines for the breeding of laying hens and broilers.
Holle has been supporting the Bruderhahn Initiative Deutschland since 2013 by purchasing guaranteed quantities of meat produced within the scope of brother rooster rearing. As of March 2014 Holle will be using only chicken sourced from brother rooster rearing at Bauckhof for its Organic Baby Jars with chicken.

Setting new standards by doing away with an unethical practice

The Bruderhahn Initiative Deutschland has taken up the cause of developing alternatives and ethically justifiable solutions to the one-sided rearing common in conventional poultry husbandry. For example by breeding dual-purpose races; extending the length of use of birds or by rearing laying hens' male chicks instead of killing them immediately after hatching because they are not considered profitable.

The Bruderhahn Initiative Deutschland addresses the urgent issue of brother roosters and has developed an alternative method for dealing with the brothers of laying hens - all the brothers of laying hens are reared, even if this represents an additional financial cost.

The BID label - The quality guarantee provided by Bruderhahn Initiative Deutschland
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The Bruderhahn Initiative Deutschland seal of approval not only guarantees that brother chicks will be reared but also stands for a comprehensive ecological and ethical approach to chicken husbandry. The birds' feed and living conditions thus meet the highest animal welfare standards. The BID even exceeds these standards with its strict refusal to use antibiotics.

Brother roosters are reared
Free form antibiotics
Demeter quality
100% organic feed
Tested by an independent certification body

The BID label identifies all products (eggs and meat) produced according to BID guidelines. Verification and certification are carried out by independent monitoring bodies. Our certification process is coordinated by the German Gesellschaft für Ressourcenschutz (GFRS, DE ÖKO-039; www.gfrs.de).

The greatest transparency for the best possible quality

The Bauckhof farm aspires to the greatest possible degree of transparency - for e.g. by installing webcams in all its pens so that consumers can see for themselves at any time how Bauckhof has implemented high standards of chicken welfare. Take a look at the farmer in his pen: to view more visitthe webcam in the Bruderhahn penat Bauckhof Klein Süstedt.

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Why not rearing turkeys is consistent

The Bauckhof farm decided to initiate the Bruderhahn Initiative Deutschland project for ethical reasons. This is also why Carsten Bauck, how has been supplying Holle with Demeter poultry meat for many years now, no longer rears turkeys. Due to the nature of the turkey breeds currently available, which have been bred to produce breast meat, no matter how hard the farm worked it would still not be able to fully meet its own standards for ethically correct animal husbandry. Holle has thus decided to discontinue its turkey products. From March 2014 Holle Organic Baby Jars with poultry meat will be produced exclusively with chicken sourced from brother roosters reared within the scope of the Bruderhahn Initiative Deutschland project.

Please clickherefor more information about the decision taken by our Demeter poultry meat supplier, Bauckhof Klein Süstedt, to no longer rear turkeys.